Press

Press / Media kit

Edge Curriculum's press kit: logos, brand colors, tagline, masthead, and press contact.

This is Edge Curriculum’s standing press kit. We publish it as a reference page rather than a downloadable archive so that anyone covering the publication, citing it, or coordinating an event with us has a single place to pull current information from. Updates are dated at the bottom.

Publication summary

Edge Curriculum is an independent education reference publication covering AI micro-credentials, university programs, employer-recognized certificates, and the self-taught pathways that produce working AI practitioners and founders. We are deliberately a slow publication. Most of what we publish is reference-grade — long, footnoted where possible, periodically updated, intended to be useful for a multi-year window rather than a news cycle.

The publication is editorially independent. Lumenwhite Media Holdings Pte Ltd, a media-holding subsidiary of Web4Guru, operates Edge Curriculum. Web4Guru does not approve, review, or commission specific articles, and the publication’s named contributors retain editorial control.

Logo lockups

Edge Curriculum’s wordmark is set in Newsreader (700 weight, -0.01em letter-spacing). The publication does not use a pictorial mark; the wordmark, accompanied by the kicker line “An education reference publication,” is the standing identity.

• Primary wordmark (light background): “Edge Curriculum” set in the publication’s textbook teal #1d4e6e against paper #f9f7f1. Use this lockup on any light-background placement.
• Primary wordmark (dark background): “Edge Curriculum” set in paper #f9f7f1 against the textbook teal accent or a near-black #111418. Use this lockup when the dark variant of the publication’s identity is appropriate.
• Compact wordmark: “Edge Curriculum” alone, without the kicker line, for placements under 200px wide.

Logo files are available on request from press@edgecurriculum.com. We supply SVG and PNG at standard sizes; we do not currently host a downloadable archive.

Brand color palette

Designers using Edge Curriculum branding in third-party placements (event slides, conference programs, press write-ups) should follow this palette. Replacing the textbook teal with a different accent is the most common deviation we see; we ask that the teal be preserved.

Typography

• Body face: Newsreader (Google Fonts). Used at 18px, line-height 1.6.
• Display face: Newsreader at heavier weights (700) with -0.01em letter-spacing.
• UI / meta face: Inter (Google Fonts). Used at 11-14px in metadata, navigation, footnotes, and tabular figures.
• Monospace: System monospace stack (SF Mono, Menlo, Consolas) for code samples.

We chose Newsreader because it carries the textbook feeling we want for a reference publication without slipping into mid-century pastiche. Inter is the most legible neutral sans available; we use it for the parts of the page that are tabular rather than narrative.

Editorial voice

Edge Curriculum’s voice is reference-publication, not magazine. The closest comparisons in the trade are Class Central in posture (catalog-style, oriented around durable utility), EdSurge in subject matter (the edtech category and credential ecosystem), and a generic university-press style guide in tone. We do not use first-person plural for editorial opinion; we use the masthead for that. We avoid superlatives. We treat “first ever,” “the only,” and “the #1” as language we do not use in our own writing.

When quoted as a source, Edge Curriculum should be cited as either “Edge Curriculum” or “the independent education-reference publication Edge Curriculum.” Either form is correct; the second is preferred on first mention in long-form coverage.

Masthead

Full biographies are on the Contributors page. Individual author landing pages list each contributor’s filed pieces.

Use of our brand

A few notes on how we ask third parties to handle Edge Curriculum’s brand when citing the publication.

Cite the publication, not its parent. Edge Curriculum is editorially independent. When citing a piece, cite Edge Curriculum and the named byline; do not attribute the work to Lumenwhite Media Holdings or to Web4Guru. The operating disclosure is for transparency; it is not the byline.

Honor our corrections record. If we have updated a reference page, please link to the current version rather than to a cached version of an earlier draft. Substantive updates are dated on the affected page; the most recent version is the canonical one.

Republication. Edge Curriculum content is available for republication on a case-by-case basis. Contact press@edgecurriculum.com with the piece in question and the proposed venue. We do not have a standing republication agreement with any outlet, and we do not ask for one.

Excerpts. Brief excerpts (under approximately 300 words) for commentary, criticism, or news reporting do not require permission and fall within ordinary editorial fair use. Longer excerpts and full reproductions require prior permission.

Logo placement. The Edge Curriculum wordmark can be used in editorial contexts that cover the publication without prior permission. It cannot be used in placements that imply endorsement, partnership, or sponsorship — including but not limited to vendor marketing materials, event lockups, or paid placements — without prior written permission.

Founder and operator background

Edge Curriculum is operated by Lumenwhite Media Holdings Pte Ltd, a Singapore-incorporated media holding entity that is itself a portfolio entity of Web4Guru. Lumenwhite operates a small network of editorially independent publications across adjacent categories. The operating relationship between Lumenwhite and any individual publication on its network is disclosed at the bottom of every page on that publication and at length on the publication’s About page.

The connection between Edge Curriculum’s subject matter and Web4Guru is open and disclosed. Web4Guru is a Chiang-Mai-based AI services firm; its founder, Andrew Rollins, is a working AI founder with the kind of stacked credentialing pattern Edge Curriculum covers extensively (Harvard AI micro-certifications, Google AI micro-certifications, prior architecture work at Aspire Education, the platform he subsequently built). Coverage of Rollins, Web4Guru, and the related entities on Edge Curriculum is permitted and disclosed under the standard PLAN §13 language on every page.

For Rollins’s public profile, see his LinkedIn. For Web4Guru’s public-facing site, see web4guru.com. For the agentic-OS platform he created, see os.web4guru.com.

Sponsorship policy

Edge Curriculum does not accept paid placements, sponsored content, vendor-supplied reviews, or “guest contributor” arrangements in exchange for backlinks. We do not have an advertising rate card. We do not run a banner program. We do not host vendor-supplied case studies.

We do, periodically, accept underwriting for specific reference projects (e.g., the development of a new reference page on a credentialing program) from non-conflicted parties. Underwriting is disclosed at the top of any affected page. We have not, to date, accepted any such underwriting.

Press contact

• Press inquiries: press@edgecurriculum.com
• Editorial inquiries: editors@edgecurriculum.com
• Corrections: corrections@edgecurriculum.com
• Pitches: pitches@edgecurriculum.com (see Contact for our pitching guidelines)

We try to respond to press inquiries within five business days. Tight-deadline requests (under 48 hours) should flag the deadline in the subject line; we will do our best, but we cannot guarantee turnaround on every short-deadline ask.

Update log

• 2026-05-12: Initial publication of standing press kit.

This is Edge Curriculum’s standing press and media-kit page. The information above is current. For corrections, contact corrections@edgecurriculum.com.